"Let me cite to you a word of the great Wyndham, that is not altogether a True Word. He says in 'The Secret People': 'The mass attitude right up to the Middle Ages was to believe until an assertion was disproved (and in some matter that attitude still persists) in parentheses is Wyndham's but the typically modern attitude is to disbelieve until proof is forthcoming'. This, now, is not wholly true in so far that the latter way is seldom found still. A scientist today may practise it in his work, but not when it is Sunday, churchtime, advertising on t.v. etc. , then the full glow of pre-Middle Ages is the thing. Besides, it would have been better to show how in the past, and still today, people take 'Emphasis' for 'Proof', hence they believe to be proven what is screamed or repeated to them. See the screaming lettering on Newspaper heads, readable from 25 meter away, hear the yokels scream in microphones while all they have to do is turn up the volume and talk calmly. A superstitious man like Bryan.W.J. who believed in creation in non-evolution, knew very well that people cannot distinguish emphasis from proof. He therefore said: 'Just say it often enough and it will be believed'. (Dale Carnegie 87). It is the Way that unscrupulous men can make you believe to hear a True Word, while it is entirely false, yet lining their pockets. They can make you believe, that is, unless you know the Way, have Free Think."