"The 'Polluter Pays', what do you say about that Master?"
"Its just a slogan with all the qualities of that. Wholly true, totally untrue, dependable on the point of view."
"I do not understand."
"It is exactly as in the case of advertisement. Who pays for the advertising of say, shaving cream?"
"The company who makes it naturally."
"Good. It is true. With what money is it paid then?"
"With the income from the sales of these products."
"Where does that income comes from?"
"From the customer, the buyer, of course."
"Remember this very well, because many people seem to think that it all comes out of the pocket of the boss, the manager or the shareholders. The factory, energy, tax, raw materials, and advertising, salaries, shoplifting, security guards, parking tickets, the holiday of the cleaner, even a claim for damages, the very water in the swimming pool of the manager, it is all paid for by the customer. The polluter pays, i.e. ... the customer, i.e. ... you. If you want less pollution, there must be fewer of 'You's'."